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About us

3Cnergy Limited, formerly HSR Global Limited, is a Singapore-based investment holding company listed on the Catalist of SGX-ST. The name change followed the change of control of the company in May 2013, to better reflect the new vision and dynamism going forward.

"3C" signifies the company's new value proposition - Create, capitalise and Connect. It is envisaged that the Company would transform itself to become a one-stop service provider in the property industry.

In May 2013, the Company was bought over by Phileo Capital Ltd. Mr. Tong Kooi Ong, the new investor and major shareholder joined Board as Non-Executive Chairman. Mr. Tong is a prominent businessman with varied interests in the Asia region. A former banker, investment analyst and founder and CEO of PhileoAllied Berhad, Mr. Tong was previously a director of UEM Land Holdings Bhd.

With a focus on driving the Company forward, 3Cnergy is actively venturing into more markets around the Asia Pacific region. Combining its proven track record with the expertise and vision of the new management, 3Cnergy's strategy for growth is to provide a one-stop solution for all real estate needs. The Company's range of services includes best-in-class property market research covering various markets and property consultation including feasibility studies on land tender.

Board of Directors

Tong Kooi Ong

Non-Executive Chairman

Mr. Tong is the Non-Executive Chairman of 3Cnergy Limited ("3CL" together with its subsidiaries, the "Group") and was appointed to the Board as the interim Chief Executive Officer ("CEO") and Executive Chairman on 15 May 2013. Following the appointment of Ms. Tong Kooi Lian as the CEO on 17 June 2013, Mr. Tong was re-designated as Non-Executive Chairman on 13 August 2013.

Mr. Tong is a businessman with interests in media, property development, infrastructure-related industries, building materials and other businesses in Malaysia, Singapore and Canada. His media interests are in The Edge Media Group Pte Ltd, which publishes The Edge Singapore and The Edge in Singapore and Malaysia respectively.

He is the Executive Chairman of UPP Holdings Ltd, and is on the board of M+S Pte Ltd, a joint venture between Khazanah Nasional Berhad and Temasek Holdings (Private) Ltd. He is also the Chairman of the Board of Directors of Taiga Building Products Ltd, a distributor of building products, listed on the Toronto Stock Exchange, with annual sales of over C$1.0 billion.

Mr. Tong holds a Bachelor of Arts in Business Administration and a Master of Arts in Economics and Finance from Simon Fraser University, Canada. In 2002, he was bestowed his Doctor of Laws (Honoris Causa) from the same university.

Anne Tong Kooi Lian

Managing Director and Chief Executive Officer

Ms. Anne Tong is the Managing Director and CEO of 3CL and was appointed to the Board on 17 June 2013. She has over 20 years of corporate experience in various industries encompassing media, customer service, events management and property development.

Prior to her appointment, she was the Head of Corporate Communications at The Edge Communications Sdn Bhd, publisher of The Edge, Malaysia'spremier and best-selling business and investment newspaper. She is also a director of The Edge Galerie Sdn Bhd, a full-fledged art gallery launched by The Edge Media Group in June 2013.

From 2008 to 2012, she was the General Manager for Branding and Community Development of Sunrise Berhad (now a subsidiary of UEM Sunrise Berhad), a leading property developer in Malaysia famed for its success in developing the Mont' Kiara/Dutamas neighbourhood in Kuala Lumpur, Malaysia. During her tenure with Sunrise Berhad, she was responsible for multiple portfolios including corporate communications, community development, customer relationship management, best watches replica post-handover defects management and project marketing where she led the marketing and sales team in its project marketing efforts and in expanding Sunrise's customer base. Her active involvement in various stages of the property development process has helped to develop her insights and passion towards the property industry.

Ms. Tong holds a Bachelor of Arts, majoring in Commerce, from the University of Toronto, Canada.

Yii Hung Due @ Bill Yii

Lead Independent Director

Mr. Yii was appointed as Independent Director of 3CL on 15 May 2013 and subsequently appointed as Lead Independent Director of 3CL on 15 September 2015. He also serves as the Chairman of the Audit Committee and Remuneration Committee and a member of the Nominating Committee.

Mr. Yii began his career in finance and in 1991, he co-founded Welcojaya Sdn. Bhd., a real estate development company based hublot in Malaysia. He is actively involved in managing the company and its various projects.

Mr. Yii holds a Bachelor of Business Administration from Simon Fraser University, Canada.

Ong Pai Koo @ Sylvester

Independent Director

Mr Ong is an independent director of 3CL and was appointed to the Board on 15 September 2015. He also serves as the Chairman of the Nominating Committee and is a member of the Remuneration Committee and the Audit Committee.

Mr. Ong has over 32 years of finance experience in various industries in both Malaysia and Singapore. He is currently the Senior General Manager of an earthworks, infrastructure best replica breitling and other related construction works company in Malaysia.

Mr.Ong holds a Double Major Bachelor Degree in Economics and Business Administration and a MBA from Simon Fraser University, Canada.

Core Business

A Singapore based investment holding company listed on the Catalist of SGX-ST. 3Cnergy is actively venturing into more markets around the Asia Pacific Region as a one-stop solution for all real estate needs.

Orientis Solutions Sdn Bhd

Orientis Solutions Sdn Bhd is a property development management company offering a diverse range of services from pre-planning to post completion of a project.

Get in touch

3Cnergy Ltd.
150 Cecil Street #08-01
Singapore 069543
T: (65) 6232 8898 F: (65) 6232 8899