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About us

3Cnergy Limited, formerly HSR Global Limited, is a Singapore-based investment holding company listed on the Catalist of SGX-ST. The name change followed the change of control of the company in May 2013, to better reflect the new vision and dynamism going forward.

"3C" signifies the company's new value proposition - Create Caring Communities. It is envisaged that the Company would transform itself to become a one-stop service provider in the property industry.

In May 2013, the Company was bought over by Phileo Capital Ltd. Mr. Tong Kooi Ong, the new investor and major shareholder joined Board as Non-Executive Chairman. Mr. Tong is a prominent businessman with varied interests in the Asia region. A former banker, investment analyst and founder and CEO of PhileoAllied Berhad, Mr. Tong was previously a director of UEM Land Holdings Bhd.

With a focus on driving the Company forward, 3Cnergy is actively venturing into more markets around the Asia Pacific region. Combining its proven track record with the expertise and vision of the new management, 3Cnergy's strategy for growth is to provide a one-stop solution for all real estate needs. 3Cnergy group of businesses and services include property development, best-in-class property development management and consultation services covering development strategies, procurement & contracts, accounts & credit control and marketing services.

Board of Directors

Tong Kooi Ong

Non-Executive Chairman

Mr. Tong is the Non-Executive Chairman of 3Cnergy Limited ("3CL" together with its subsidiaries, the "Group") and was appointed to the Board as the interim Chief Executive Officer ("CEO") and Executive Chairman on 15 May 2013. Following the appointment of Ms. Tong Kooi Lian as the CEO on 17 June 2013, Mr. Tong was re-designated as Non-Executive Chairman on 13 August 2013.

Mr. Tong is a businessman with interests in media, property development, infrastructure-related industries, building materials and other businesses in Malaysia, Singapore and Canada. His media interests are in The Edge Media Group Pte Ltd, which publishes The Edge Singapore and The Edge in Singapore and Malaysia respectively.

He is the Executive Chairman of UPP Holdings Ltd, and is on the board of M+S Pte Ltd, a joint venture between Khazanah Nasional Berhad and Temasek Holdings (Private) Ltd. He is also the Chairman of the Board of Directors of Taiga Building Products Ltd, a distributor of building products, listed on the Toronto Stock Exchange, with annual sales of over C$1.0 billion.

Mr. Tong holds a Bachelor of Arts in Business Administration and a Master of Arts in Economics and Finance from Simon Fraser University, Canada. In 2002, he was bestowed his Doctor of Laws (Honoris Causa) from the same university.

Anne Tong Kooi Lian

Managing Director and Chief Executive Officer

Ms. Anne Tong is the Managing Director and CEO of 3CL and was appointed to the Board on 17 June 2013. She has over 20 years of corporate experience in various industries encompassing media, customer service, events management and property development.

Prior to her appointment, she was the Head of Corporate Communications at The Edge Communications Sdn Bhd, publisher of The Edge, Malaysia'spremier and best-selling business and investment newspaper. She is also a director of The Edge Galerie Sdn Bhd, a full-fledged art gallery launched by The Edge Media Group in June 2013.

From 2008 to 2012, she was the General Manager for Branding and Community Development of Sunrise Berhad (now a subsidiary of UEM Sunrise Berhad), a leading property developer in Malaysia famed for its success in developing the Mont' Kiara/Dutamas neighbourhood in Kuala Lumpur, Malaysia. During her tenure with Sunrise Berhad, she was responsible for multiple portfolios including corporate communications, community development, customer relationship management, best watches replica post-handover defects management and project marketing where she led the marketing and sales team in its project marketing efforts and in expanding Sunrise's customer base. Her active involvement in various stages of the property development process has helped to develop her insights and passion towards the property industry.

Ms. Tong holds a Bachelor of Arts, majoring in Commerce, from the University of Toronto, Canada.

Loh Chen Peng

Lead Independent Director

Mr. Loh is the Lead Independent Director of 3CL and was appointed as independent director of 3CL on 8 August 2017. He also serves as the Chairman of the Audit Committee and is a member of the Remuneration Committee and Nomination Committee.

Mr Loh started his career in 1975 when he joined Deloitte and articled to complete the professional examinations of the Malaysian Institute of Certified Public Accountants (“MICPA”). He completed his professional examinations in 1980 and was admitted as a member of the MICPA in 1981.

Mr Loh left Deloitte in 1980 and joined Arab-Malaysian Merchant Bank Berhad (now known as AmInvestment Bank Berhad), a merchant banking group during which he held several senior management positions in the areas of corporate advisory and corporate banking. Mr Loh left the bank in September 1993 and thereafter served as the Chief Operating Officer in the stockbroking firm of Inter-Pacific Securities Sdn Bhd for 4 months. In April 1994, he was involved in establishing Phileo Allied Bank Berhad, a commercial bank and served as an Executive Director until 2001. He was a Director of Tropicana Corporation Berhad until his resignation in February 2013. He had also served on the boards of AmBank (M) Berhad, AmInvestment Bank Berhad and AmIslamic Bank Berhad and resigned from the boards of these banks in July 2014.

Mr Loh is now involved in some private ventures and is an Independent Non-Executive Director of Bermaz Auto Berhad and Berjaya Media Berhad.

Yii Hung Due @ Bill Yii

Independent Director

Mr. Yii is the Lead Independent Director of 3CL and was appointed as independent director of 3CL on 15 May 2013. He also serves as the Chairman of the Audit Committee and Remuneration Committee and a member of the Nominating Committee. Following the appointment of Mr. Loh Chen Peng as the Lead Independent Director on 8 August 2017, Mr. Yii was re-designated as Independent Director and member of the Audit Committee on 8 August 2017.

Mr. Yii began his career in finance and in 1991, he co-founded Welcojaya Sdn. Bhd., a real estate development company based hublot in Malaysia. He is actively involved in managing the company and its various projects.

Mr. Yii holds a Bachelor of Business Administration from Simon Fraser University, Canada.

Ong Pai Koo @ Sylvester

Independent Director

Mr Ong is an independent director of 3CL and was appointed to the Board on 15 September 2015. He also serves as the Chairman of the Nominating Committee and is a member of the Remuneration Committee and the Audit Committee.

Mr. Ong has over 32 years of finance experience in various industries in both Malaysia and Singapore. He is currently the Senior General Manager of an earthworks, infrastructure best replica breitling and other related construction works company in Malaysia.

Mr.Ong holds a Double Major Bachelor Degree in Economics and Business Administration and a MBA from Simon Fraser University, Canada.

Core Business

A Singapore based investment holding company listed on the Catalist of SGX-ST. 3Cnergy is actively venturing into more markets around the Asia Pacific Region as a one-stop solution for all real estate needs.

Orientis Solutions Sdn Bhd

Orientis Solutions Sdn Bhd is a property development management company offering a diverse range of services from pre-planning to post completion of a project.

Get in touch

3Cnergy Ltd.
150 Cecil Street #08-01
Singapore 069543
T: (65) 6232 8898 F: (65) 6232 8899